This movie review reminds me of comments made by my old roommate, who was a librarian, before the turn of the Century. (Only a few years ago, mind you, lest you think that I roomed with a nonagenarian. I did, but didn't want you to think that.)
He talked about how patrons would love the "Left Behind" series, which at that time was in it's 5th book. At least one older lady asked him if he thought that the AUTHORS believed in their own writing, which stated that the rapture was to begin around the Millenium.
My roommate paused, before replying "I don't know if they believe it or not; but I *did* just read that they signed a six year, 12 book contract." Heh