Celebrating the navel in Japan's belly button | Lifestyle | Living | Reuters

I think my favorite quote is below (maybe an artifact of translation?:)

"The belly button is traditionally believed to be located in the middle of the body and the most important part. Our town, Shibukawa, is also called the belly button of Japan, and that is how this festival began," said festival organizer Kazuo Yamada.

Or, as Seinfeld would say, "HellOOOOOooooooLa La La......"